PRECONFERENCE
UNLOCK YOUR 3D POTENTIAL
Laurens Corijn, Lead Technical Artist, 3D & Immersive, Adobe
Laurens Corijn is a lead technical artist with a background in videogames, having worked at Splash Damage (project Dirty Bomb) in London and EA Dice in Stockholm (Mirror's Edge Catalyst). His focus is on procedural, smart workflows, and enabling other artists to create better work in a more efficient way. These days he mainly works on training and education for Substance 3D.
Louise Melin, Technical Artist, 3D & Immersive, Adobe
A self-taught 3D artist, Louise is a former Philosophy teacher. Specializing in Aesthetics, she decided to quit academia to dedicate her time to her passion for 3D art in general, and texturing in particular. Louise is now a Technical Artist for 3D & Immersive at Adobe.
Monday, October 9 | 9:00 AM - 5:00 PM (PDT)
(PRECONFERENCE)
Product: Aero, Substance 3D Painter, Substance 3D Designer, Substance 3D Sampler, Substance 3D Stager, Substance 3D Modeler, Substance 3D Assets
Technical Level: Beginner to Intermediate
Platform: PC
Gain a fresh perspective on your design process with the Substance 3D Collection. Learn how 3D tools help you display your designs, provide more control and realism, and work great with the Creative Cloud apps you already depend on. Create your own models and digital materials from photographs and explore the power of the layer-based painting workflow in Substance 3D Painter to get stunning 3D results quickly. Then use Substance 3D Stager to build and render a photorealistic scene.
You’ll discover how to:
Turn photographs into tileable 3D materials and 3D models
Leverage 3D assets to see designs in context
Interactively apply materials and textures to 3D models
Create photorealistic 3D renders
LABS
3D Packaging and Branding Design with Substance 3D Stager
Emily Bisset, 3D Technical Artist, Adobe
Emily is a 3D Technical Artist at Adobe, with a background in product and fashion visualization. Specializing in texturing and look dev, she is keenly alert to the latest 3D trends and technologies, and how new software can boost speed and quality in 3D workflows. Her range of interests include searching out both organic and industrial reference sources and, beyond 3D, various forms of acting and performance.
Tuesday, October 10 | 3:00 PM - 4:30 PM (PDT)
Wednesday, October 11 | 8:00 AM - 9:30 AM (PDT)
Thursday, October 12 | 10:45 AM - 12:15 PM (PDT)
Product: Photoshop, Substance 3D Stager
Technical Level: Beginner to Intermediate
Platform: PC
Using 3D tools as part of your ideation and creative process saves time, produces high-quality results, and opens the door to further skill development. Join Adobe 3D technical artist Emily Bisset to discover how to access, apply, and design using realistic lighting, models, and materials to bring your concepts to life in real time. Experience the power of 3D in this hands-on workshop as Emily demonstrates new ways to make your design process more iterative and expressive with Substance 3D Stager. Learn the basics of working in 3D as you create your own branding and packaging designs.
In this hands-on lab, you’ll learn:
How to create a packaging concept in 3D
The foundation of working in 3D with materials, lights, and cameras
How to render pack shots of your design using virtual photography methods
What’s Your Type? A Guide to Creating 3D Typography
Nikie Monteleone, 3D Art Director, Adobe
Nikie Monteleone is currently 3D Art Director on the Art & Development team at Adobe Substance. With over 15 years of experience, her specialty is making things look shiny, matte, dull, bright, realistic, or stylized with textures, materials, & lighting. She has worked with some of the top Animation studios including Nickelodeon, DreamWorksTV, Laika and their spin off studio HouseSpecial on a wide range of TV series, commercials & movies. She currently resides in LA and is owned by one crazy Boston Terrier who shares her love for any & all types of cheese.
Tuesday, October 10 | 12:30 PM - 2:00 PM (PDT)
Wednesday, October 11 | 3:30 PM - 5:00 PM (PDT)
Thursday, October 12 | 1:30 PM - 3:00 PM (PDT)
Product: Acrobat, Illustrator, Photoshop, Substance 3D Painter, Substance 3D Stager
Technical Level: Intermediate
Platform: PC
We all love beautiful typography, right? Why not give your type a 3D boost by exploring new, creative ways to easily give your designs realistic or stylized appeal, complete with studio lighting? In this session, join Nikie Monteleone, senior 3D artist at Adobe, as she shows you how to do just that. Learn the best tips, tricks, processes, and guidelines to get you started with 3D type in Illustrator, Substance 3D Painter, and Substance 3D Stager.
Whether you’re a seasoned professional or just looking to dabble in 3D, here are a few things you’ll add to your creative tool belt:
Best practices for creating, preparing, and exporting your 3D type from Illustrator
How materials and details can enhance your typography using Substance 3D Painter
Bring it all together in Substance 3D Stager with professional & non-destructive tips for lighting, rendering, and iterating
Create Stunning 3D Client Projects with Adobe Substance 3D and Aero
Preston Platt, CTO & Founder, Rock Paper Reality
As the CTO of Rock Paper Reality, a leading company in immersive media, Preston Platt brings over 15 years of experience in augmented reality and virtual reality to the team. With an additional 20 years of expertise in the 3D field, Preston is an accomplished technologist and strategist with a passion for creating immersive experiences that blur the line between digital and physical worlds. His focus on cutting-edge technologies, such as AR and VR, has led to the development of groundbreaking projects that push the boundaries of what is possible.
Tuesday, October 10 | 5:15 PM - 6:45 PM (PDT)
Wednesday, October 11 | 1:00 PM - 2:30 PM (PDT)
Thursday, October 12 | 8:15 AM - 9:45 AM (PDT)
Product: Creative Cloud, Aero, Substance 3D Painter, Substance 3D Designer, Substance 3D Sampler, Substance 3D Stager
Technical Level: Intermediate
Platform: PC
Join AR/VR artist Preston Platt, CTO at Rock Paper Reality, for a hands-on workshop using Adobe Aero, Creative Cloud, the Substance 3D Collection, and Google's Geospatial Creator to develop an immersive AR retail experience for a multigenerational origami shop and paper store. Learn how to create realistic materials and models with Substance 3D Sampler, apply materials to models in Substance 3D Painter, design scenes with Substance 3D Stager, and bring it all together in Aero to deliver a unique and effects-driven retail experience.
Designers already familiar with 3D software will learn:
Timesaving techniques using existing models and captured objects
How to create and apply textures to 3D models
How to add animation and interactivity to 3D scenes
How to design and deliver AR experiences for retail and marketing projects
Get the Hollywood Look on a Budget using 3D
Robert Hranitzky, Motion Designer and Filmmaker, Robert Hranitzky - Studio for Design
Meet Robert Hranitzky, a talented Motion Designer and Filmmaker based in Munich, Germany. With a keen eye for good design, motion graphics and animation, he has worked on an impressive range of projects, from visually captivating opening titles to engaging showroom trailers, feature films and recently his very own Star Wars Fan Film. With his unique blend of creativity, technical prowess, and humor, Robert is a true force to be reckoned within the industry. If you want to be inspired by Robert's creative magic firsthand, you don't want to miss out this session! (Bio shortened)
Tuesday, October 10 | 1:00 PM - 2:00 PM (PDT)
Tuesday, October 10 | 2:30 PM - 3:00 PM (PDT) (ONLINE)
Product: After Effects, Substance 3D Painter
Technical Level: Intermediate
Dive deep into the world of 3D and elevate your design skills with renowned filmmaker and motion designer Robert Hranitzky. For those of you who have begun to work with models, materials, and motion graphics, this informative demonstration shows how Robert incorporates 3D techniques into his creative process using After Effects, Substance 3D Painter, and Cinema 4D. Watch and learn tried-and-true practical tips to achieve big-budget looks, efficiently.
You’ll learn how to:
Create captivating animation with 3D assets in After Effects
Composite elements and add visual effects to create a professional look
Go from Illustrator to Cinema 4D to create 3D objects and UV maps
Prepare your 3D files for detailing and texturing
Get started in Substance 3D Painter to add incredible textures
From Flat to Fabulous: 3D for the 2D Designer
Wes McDermott, Head of Substance 3D Evangelism, Adobe
Wes McDermott is a technical artist and strives to improve his work by finding a balance between technical knowledge and artistic expression. He leads the Worldwide Substance 3D Evangelism team at Adobe and is known as an expert Substance teacher and the voice behind many Substance tutorials and presentations. Wes is also the author of The PBR Guide: A Handbook for Physically-Based Rendering, Real Word MODO, and Creating 3D Game Art for the iPhone with Unity.
Paul Trani, Principal Worldwide Evangelist, Adobe
Meet Paul Trani, Principal Worldwide Evangelist for Adobe, with a true passion for empowering graphic designers and visual artists to unleash their creativity and embrace cutting-edge technology to craft awe-inspiring content. Over the past 25 years, Paul has honed his skills as an award-winning visual designer, a dedicated instructor, and an engaging public speaker. When he’s not traveling Paul enjoys designing and producing instructional content for Adobe, LinkedIn Learning and for his own social channels where he loves connecting with fellow creators. And when he manages to sneak a sliver of free time you can catch him playing all the racquet sports, not pedaling his electric bike, and traveling some more.
Thursday, October 12 | 12:45 PM - 1:45 PM (PDT)
Product: Illustrator, Photoshop, Substance 3D Painter, Substance 3D Stager
Technical Level: Beginner to Intermediate
Build your 3D skills with Adobe Illustrator and the Substance 3D Collection and do more in less time. Adobe Evangelists Paul Trani and Wes McDermott will take you through a comprehensive 3D workflow.
This session is for designers who want to grow their 3D skills beyond an introductory level by integrating 3D into their design process to bring more control over lighting and shading effects, integrate realistic 3D models, and help showcase designs in photorealistic digital context.
Learn how to:
Get started with 3D tools in Illustrator
Use photorealistic Substance materials and combine 3D renders in Photoshop
Paint materials directly onto models with Substance 3D Painter
Create a full 3D design in Substance 3D Stager
Transform Your Career: From 2D to 3D
Sandra Golay, 3D Artist, Get It Studio
Based in Lausanne, Switzerland, Get It Studio is a digital art and design duo established in 2017 by Sandra Golay and Alexandre Armand. They switched from traditional graphic design to digital media and use 3D tools to craft one-of-a-kind visual experiences. From inception to execution, including brand launches, product presentations, and concept explanations, their works evoke positive emotions and feature clear storytelling and thoughtful compositions. They both have an insatiable curiosity for exploring new visual territories and always want to challenge themselves and experiment with new techniques to create high-quality, eye-catching imagery.
Alexandre Armand, 3D Artist, Get It Studio
Based in Lausanne, Switzerland, Get It Studio is a digital art and design duo established in 2017 by Sandra Golay and Alexandre Armand. They switched from traditional graphic design to digital media and use 3D tools to craft one-of-a-kind visual experiences. From inception to execution, including brand launches, product presentations, and concept explanations, their works evoke positive emotions and feature clear storytelling and thoughtful compositions. They both have an insatiable curiosity for exploring new visual territories and always want to challenge themselves and experiment with new techniques to create high-quality, eye-catching imagery.
Wednesday, October 11 | 1:30 PM - 2:30 PM (PDT)
Product: Illustrator, Substance 3D Painter
Technical Level: Beginner to Intermediate
Explore how Sandra Golay and Alexandre Armand, the dynamic duo behind Get It Studio, transformed their careers and creative approach to graphic design by harnessing 3D tools like Cinema 4D and Adobe Substance 3D, enabling them to create photorealistic content previously only possible in a studio setting. Discover how they struck a balance between mastering the learning curve of 3D and unlocking new creative capabilities as they scaled their client work and gained new freedom to choose where and how they work globally. Gain insights into how the design tools you already know and love integrate with state-of-the-art 3D tools that can extend your work and scale your creativity.
You’ll find out how they:
Transform 2D designs (like vector illustrations from Illustrator) into 3D models
Work with lighting effects
Apply materials to achieve realism
Generate quick variants to meet client demands
Increased their overall productivity
Intro to Substance 3D Stager for Packaging and Branding Design
Emily Bisset, 3D Technical Artist, Adobe
Emily is a 3D Technical Artist at Adobe, with a background in product and fashion visualization. Specializing in texturing and look dev, she is keenly alert to the latest 3D trends and technologies, and how new software can boost speed and quality in 3D workflows. Her range of interests include searching out both organic and industrial reference sources and, beyond 3D, various forms of acting and performance.
Wednesday, October 11 | 1:00 PM - 1:30 PM (PDT) (ONLINE)
Product: Substance 3D Stager
Technical Level: Beginner
Using 3D tools as part of your ideation and creation process saves time, produces high-quality results, and opens the door to further skill development. Join Adobe 3D technical artist Emily Bisset and discover how to access, apply, and design using realistic lighting, models, and materials to bring your concepts to life in real time. Experience the power of 3D as Emily demonstrates new ways to make your design process more iterative and expressive with Substance 3D Stager. Learn the basics of working in 3D as you create your own branding and packaging designs using Stager.
In this session, you’ll learn:
How to create a packaging concept in 3D
The foundation of working in 3D with materials, lights, and cameras
How to render pack shots of your design using virtual photography methods
Meet the Speaker
Meet the Speaker: Wes McDermott on 3D and Substance
Wes McDermott, Head of Substance 3D Evangelism, Adobe
Wes McDermott is a technical artist and strives to improve his work by finding a balance between technical knowledge and artistic expression. He leads the Worldwide Substance 3D Evangelism team at Adobe and is known as an expert Substance teacher and the voice behind many Substance tutorials and presentations. Wes is also the author of The PBR Guide: A Handbook for Physically-Based Rendering, Real Word MODO, and Creating 3D Game Art for the iPhone with Unity.
Andrew Hochradel, Creative For Hire, HOCH.CO
Andrew Hochradel runs HOCH.CO and is a content creator, speaker, and brand strategist with a passion for making creative education entertaining, accessible, and informative. Through branding, design, and illustration, Andrew strives to create worlds and experiences to allow others to experience new perspectives.
Wednesday, October 11 | 12:00 PM - 12:30 PM (PDT) (ONLINE)
Product: Substance 3D Painter, Substance 3D Sampler, Substance 3D Stager
Tune in LIVE with Substance 3D evangelist Wes McDermott as he explores how to integrate Substance Suite into your Creative Cloud workflow. Tune in to get your questions answered and learn how to enhance your workflows with the Substance 3D Collection.
Hang out with us live in the Creative Park or tune in virtually to:
See how to use Substance 3D Suite with other Creative Cloud Apps
Build connections with an inclusive global community
Get inspired to take your 3D skills to the next level
FIRST TAKES FROM THE COMMUNITY
What's new in Substance
Matthias De Cillia, Motion Designer, MDC Design & Motion
Salzburg based creative expert with a passion for design & motion. With over 10 years of experience in the creative industry, Matthias helps businesses achieve their goals through clear design and loves bringing ideas to life using motion.
Emma Lextrait, Content Strategy and Community Manager, Adobe
Originally from a Social Media and Marketing background, Emma has found a piece of home from the South of France, to Edinburgh, London, Berlin and now Munich to fully embrace her role looking after the Adobe Community. Connecting with European designers, creators and all-round creatives on Adobe Live and beyond, she finds endless energy in creativity and art around her. You might spot her sharing her outdoorsy adventures through photography on social media, happily getting lost in new cities or bringing her positivity as a host on Adobe Live.
Wednesday, October 11 | 8:45 AM - 9:30 AM (PDT) (ONLINE)
Product: Substance 3D Sampler, Substance 3D Stager
Join us LIVE with motion designer Matthias De Cillia to explore the latest in Substance 3D. Join the session to explore new 3D workflows, discover updated features in Stager and Sampler, meet the community, and ask all of your questions live.
What's new in Substance
Alwyn Hunt, Strategic Business Development, Adobe
Alwyn Hunt works as a Sales Business Developer within the 3D & Immersive division of Adobe. He worked as a character texture artist in the visual effects industry for over 20 years. He has worked at a number of studios around the world including Sony Imageworks, MPC, DNEG, Animal Logic, RSP, and Weta Digital. His main film credits include Harry Potter, Watchmen, The Wolfman, Alice in Wonderland, John Carter, The Hobbit 1 & 2, Logan, Thor: Ragnarok, Tomb Raider & and more recently Game of Thrones. Alwyn has a passion for the industry and an interest in helping create pathways for emerging artists into leading studios globally.
Flyn Tracy, Producer, Host of Adobe Live Asia Pacific, Adobe
Flyn Tracy is a producer, designer, and host of Adobe Live Asia Pacific. With a background in graphic design, education, and event management, he currently spends his time with Adobe on community-driven projects including Adobe MAX and Adobe Live.
Wednesday, October 11 | 9:30 PM - 10:00 PM (PDT) (ONLINE)
Product: Substance 3D Sampler, Substance 3D Stager
Tune in LIVE as motion designer Alwyn Hunt unveils the newest developments in Substance 3D. Attend the session to delve into innovative 3D workflows, uncover the latest enhancements in Stager and Sampler, connect with the community, and pose your questions in real-time.
CONTEMPORARY CAR DESIGN USING ILLUSTRATOR AND SUBSTANCE 3D TOOLS
Vladimir Petkovic, Head of Applied Tech, Adobe
Vladimir Petkovic is a multimedia artist, focused on 3D graphics. He leads the Adobe Substance Applied Projects team. In this role, he collaborates with external partners (NASA, Smithsonian, London National History Museum and others) on story driven projects, which celebrate science, technology and humanity. Vladimir is also specialized in enhancing enterprise workflows using 3D technology and he actively participates in the design of Adobe Substance tools.
Tuesday, October 10 | 3:00 PM - 4:00 PM (PDT)
Wednesday, October 11 | 3:00 PM - 4:00 PM (PDT)
ONLY AT THE MSI BOOTH | G419
Product: Illustrator, Photoshop, Substance 3D Painter, Substance 3D Stager
Technical Level: Intermediate
In this 45 min demo, we’ll show you how to tie-in classic graphics design with 3D visualization methods, including 3D texturing, lighting and rendering. We’ll cover Adobe Illustrator, Adobe Substance Painter and Adobe Substance Stager.
3D RENDER BAR
Attendees will be able to create their own product label in Illustrator, bring it into Substance 3D Stager, apply it to an object, stage it, and print out a postcard with their "first" render on it. We will also have a lounge area with soft seating for them to sit and relax while watching a Behance curated selection of artwork.